The Tipping Point

This book has been around for ages but only just got round to reading it...The idea is to look at how ideas and trends cross the "tipping point", which is when they become contagious and create epidemics. Gladwell gives some interesting examples which now seem a little outdated.

Gladwell outlines 3 "agents of change":

1. the Law of the Few: "the influence of special kinds of people, people of extraordinary personal connection" which he describes as Connectors (people with extensive networks who can link others together), Mavens (people with extensive information at their fingertips and share with others) and Salesmen (people with persuasion skills that influence others' behaviour).
   
2. the Stickiness Factor : "[...] changing the content of communication, by making a message so memorable that it sticks in someone's mind and compels them to action"
   
3. the Power of Context : recognising that how we behave is strongly determined by our immediate environment