Computing (11 October 2007): Lisa Kelly "Web 2.0 taps the wisdom of crowds":
"Crowdsourcing is an internet-enabled upgrade of the original focus group concept, according to Dell vice president Bob Pearson". The article goes on to show how several big companies are using crowdsourcing to develop products including L'Oreal, Kimberly Clark, Dell.
Wikipedia entry on crowdsourcing
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