Promoting IT as a problem-solving profession

The Sept 07 issue of IT NOW (from the British Computer Society) includes a feature on the future of the IT profession and how the profession, given the importance of IT in all that we do, needs to be promoted as a "problem-solving" profession right from school-age. Currently, public perception of IT is skewed towards stereotypes and this isn't helped by the focus on teaching applications (e.g. Word) in schools, rather than on the contribution IT can make (giving the example of NHS CFH which if it works, will change how the NHS operates) to wider society.